SunnivaLong
Work
About
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PROBLEM STATEMENT
Orientation overwhelms students with generic, poorly timed information, leading to confusion in task tracking and
campus navigation
SOLUTION
Personalized orientation companion that delivers adaptive, real-time guidance
Jump to Outcome
RESEARCH STAGE
Understand Students' Perspective
We've chosen to speak to 15+ stakeholders including:
1 Orientation Organizer, 2 Orentation Leader, 3 instructors, 9 Students from different mjors
Insight 1: Timing & Adaptivity
Students struggle to filter useful info in real time. They need guidance at the right moment, not all at once.
“Students prefer to pay attention to the information and events that happen immediately.”
“Students prefer to get information gradually.”
“Some students didn’t notice the orientation site until the weeknd before the live session.”
Insight 2: Information Access & Clarity
Orientation materials were scattered or unclear. Students weren’t sure where to find info,
or how to prioritize it.
"Students don’t know where to ask for information.””
“Students will not read through every piece of information on the site, so illustration needs to be useful and clear.”
“Students are confused about the schedule.”
Insight 3: Redundancy & Misunderstanding
Repeating forms and mixed requirements led to frustration and confusion
—especially for international students.
"Students are repeating their actions (e.g. submit forms).”
“Domestic students confuse their requirements with international students.”
“Students felt lost, frustrated, and confused by navigation/wayfinding.”
DEFINE STAGE
Persona
We've created 4 persona from different culture backgrounds and personalities.
Journey Map
Our journey map covers Preparation, Live Session, and Orientation Day, showing students' actions, goals, feelings, and identifying key pain points and opportunities in each stage.
HMW STATEMENT
HMW deliver timely, personalized orientation info that’s easy to access,
act on, and navigate?
IDEATE STAGE
Information Architecture
DESIGN STAGE
Mid Fidelity
Our journey map covers Preparation, Live Session, and Orientation Day, showing students' actions, goals, feelings, and identifying key pain points and opportunities in each stage.
OUTCOME
San Francisco
#33CCCC, 100%
"Inside" Teal
#FC4600, 80%
"ArtCenter" Orange
#27CECE, 60%
"Inside" Teal Light
DESIGN STAGE
FEATURE 01
Today
Being adaptive by time
- To-do list with timely information
- Upcoming events & requirements
PROTOTYPE
FEATURE 02
Scene
Being adaptive by scenes
- Tap for ongoing hours and descriptions
- Filter by category
PROTOTYPE
FEATURE 03
Support
Being adaptive by providing effective support
- FAQs Section
- AI Robot for flexible question format
- Information & Contacts of faculties
PROTOTYPE
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